Illuminate
- Policy, Market and Ethnographic Research and Business Intelligence
- Market Intelligence, Competitive Analysis
- Stakeholder, Customer, and Constituent Needs Analysis
- Supply Chain Mapping, Volumetrics, and Key Performance Indicators
- Brand Attribute Assessment
- Industry Issues & Trends Analysis
- Legislative and Regulatory Affairs Briefings
- Socio-Economic and Geographic Analysis
- Target Market/Population Segment/Audience Analysis; Customer Profiling
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Insights
- Develop planning construct and framework
- Understand the Value Chain and Value Proposition; Consumer Demand and Elasticity
- Situation SWOT and GAP Analysis
- Most Important Audience Personas
- Gauge Customer Satisfaction and Employee/Client Engagement
- Understand prevailing and emerging trends, business models and constructs, where you fit and how to leverage
- Delineate the marketplace – supply chain relationships, constellation of influencers, prevalence of practices/behavior analysis
- Marketing and Advertising Research – Qualitative and Quantitative
- Consumer Insight/Experience Audits
- Assess Technology Drivers
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Planning & BluePrint
- Strategic Positioning and Branding
- Strategic Marketing Planning
- Budgeting, Financial Modelling, Prospectus, and Volumetrics
- Formulate ROI Metrics and Resource and Capacity Requirements
- Facilitate leadership/executive strategic planning
- Develop Marketing Strategy, Plan, and Budgets
- Supply Chain integration and Sustainability Programs
- Product/Service Portfolio Integration, Alignment and Optimization,
- Customer/Client Acquisition Models, Supply Chain Volumetrics and Pipeline Velocity Goals; Models for Scalability and New Channel Strategies
- Forge a credible strategic position, your “Manifesto” and Prospectus
- Strategic and Program Measurement/Dashboards; Sustainability Compliance Standards.
- Sales Organization, Sales Rep Profiling, Training and Deployment Plans
- Define capabilities, services, programs, and product bundles
- Organization Development Implications
- Identify Organization & Leadership Development Priorities; Centers of Excellence
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Solutions & Strategic Doing
- 9 P’s Marketing (Product, Place, Promotion, Pricing, Profiling, Positioning, Packaging, Partnerships/Posturing)
- Partnership, Co-Marketing and Strategic Alliance Building; Engagement of Targeted Populations and Segments
- Business Development Programs; Industry and Community Outreach
- Supply Chain and Sustainability Initiatives
- Branding and Identity Development
- Integrated Marketing Communications
- Communications Concept and Creative Strategy; Messaging Strategy and Execution
- Presentations to Boards, Customers, Employees
- Investor Relations Communications
- Employee Engagement and Wellness Programs
- Account Retention Strategies and New Business Presentations ; Customer Relationship Management, Database Marketing
- Civic and Public Relations
- Agency Assessment, RFP Development
- Events, Symposiums, and Promotions
With Key Collaborator:
- Web Design, Development, Usability Research
- Traditional and Digital Integrated Media Planning, Budgeting, Buying
- Email Marketing and Deployment
- Social Media Strategy/Planning
- Online Advertising, SEO, SEM
- Content Curation & Development
- Web Analytics
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