Insight
Inadequate and shifting polling location availability, and the expense of administering elections in the state’s most populist region led officials to engage BlueWindow to increase early voting to relieve facilities and cost pressures, and improve the voter experience.
Strategy
JoCoPoLo.com polling locator, JoCoPoLoMobile, Democracy Posse event coordination, retail and community partnerships, and public service advertising.
Outcome
Over 50% of voters cast early ballots in the first election cycle, five years sooner then projected….and a prestigious Stars And Stripes award from the U.S. Election Center.
